We grow companies with ingenious innovation

DADD looks beyond pure product line extensions and evolutionary development to help you find more exceptional returns from revolutionary developments using the latest technologies, fresh responsive web/mobile marketing and partner service models. 

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We’re a one-stop product innovation service for you to take your product to market. From assessing your portfolio, creating initial concepts through design and development, advising on business cases and building your team for future self-sustaining growth.

A Selection of Brands We've Worked With

Chelsea Apps Factory
3P Learning
WIN / IMI Mobile / Wireless Information Network
Beauty Guild
LG Mobile
Gerson Lehrman Group
Sona Mobile
Trinity Mirror
Daily Mirror / Sunday Mirror / Trinity Mirror
O2 Telefonica
Du Mobile
Smile (Co-op Internet Bank)
Virgin Atlantic
First Direct

Product Strategy Clients

We’ve created business cases, marketing plans, built teams, programme managed and launched products. We advise top fund managers seeking insights on emerging technologies. Here are a few of our recent product strategy customers.

Testimonials From Our Clients

See what people are saying about our work
  • I was introduced to DADD in 2011 through a trusted friend who was President at FirstData and now runs a boutique advisory business called anthemis edge. He jumped into helping our charity with both feet and aside from raising funds by climbing Kilimanjaro, his ongoing digital marketing guidance has been phenomenal; sorting out our design, web development and social media so we can focus on our charity’s purpose, which is to educate children all over Africa to help eradicate poverty.

  • My scuba diving school needed a fresh image to attract more students as the local competition has increased. DADD didn\’t have a padi about my ever changing requests for logo design, website tweaks and teaching my team how to use the WordPress editor. In fact, I loved my lobster logo so much I put it on my gear van and his A5 leaflet design was superb, so I had 5000 printed immediately.  Then I commissioned DADD to sort out my listing position on google and he had me on page 1 for all the terms I wanted within 2 weeks, saving me a fortune in time and money on Adwords and directories.

  • We brought in DADD to help our UK marketing team understand ways we could join our new product range together that includes Reading Eggs, Mathletics and Into Science. After doing a full 7Ps product review we realised where we could improve. His leadership and interactive workshops gelled the team and we had fun in the process.

  • The founder of DADD,  Chris, combines an enormous breadth of experience with a great ability to focus on what’s most important in a given situation. He’s been a leader in the areas of internet, mobile commerce and mobile banking for many years. Christopher is a great team player and leader.

  • Chris is a well organized professional with deep understanding of Mobile Commerce, CRM and Marketing. I very much enjoyed Chris’s chairing of the event, his ability to maximize the contribution of different speakers and his own explanations and opinions regarding the discussed topics. I would recommend Chris as a brilliant event chairman and as great senior professional in the fields of Mobile Commerce and Marketing.

Strategy and Digital Marketing

Strategy and Digital Marketing

We help you cut costs by improving results for all your on-line marketing activities. We’re experts in business case planning to see if your forecasts are achievable. We give you friendly guidance on everything you need to become familiar with such as on-page search engine optimisation, social media and email marketing.

Marketing Automation

Marketing Automation

We help you understand how to automate your marketing, how to understand the reports and how to recommend other products to consumers in online shopping (e-commerce). It’s the easiest way to grow sales and save time.

Website Design and Development

Website Design and Development

All the features you want, in an easy-to-edit website package produced using WordPress. We design fully responsive, professional designs, built for results.

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