An SSL Certificate will secure your website, improve your search ranking, and build trust with your visitors.

1. An SSL Certificate keeps your website safe and secure

Have you noticed that most website addresses now start with a “HTTPS” instead of “HTTP”? The “S” means the site has SSL security (Secure Sockets Layer).

SSL technology creates a secure connection by encrypting data as it passes between web servers and browsers. It prevents sensitive information like form entered info and passwords from being intercepted by fraudsters.

The certificate serves as an electronic document used to verify credentials like the certificate holder’s name, the certificate’s serial number, expiration date and the signature of the certificate-issuing authority. When a user sends confidential information from a web server, the user’s browser accesses the SSL certificate and establishes a secure connection.

Since 2018, if a website doesn’t have an SSL Certificate, Chrome will start marking pages that collect passwords or credit card details as “Not Secure”. Seeing “Not Secure” will have most visitors leaving immediately.

2. SSL Certificates boost your search ranking

Google ensures that the websites people access from its search results are safe and secure. HTTPS is a ranking signal. A secure HTTPS connection will soon be an essential component for ranking.

3. A SSL Certificate establishes trust

Show your visitors you value their security and that you are keeping up with best practices. A SSL Certificate will go a long way in establishing trust. Not having an SSL Certificate may lose you your visitors.

How do I get one?

A SSL Certificate is easy to implement and is typically under £100 per year. Some hosting providers like Siteground offer Let’s Encrypt SSL Certificates, which are FREE.

We can organise one for you. Get in touch with Chris on chris@dadd.tv and ask how.