People often ask me why they need a website. Here are my top 5 answers:
1. YOUR COMPETITORS HAVE WEBSITES
Have you googled your competitors? If you found them easily they have an advantage. A website is a great way to level the playing field regardless of the size of your business. People rarely use old style paper directories like Yell to look up businesses – they simply grab their tablet, or mobile, or laptop and find local business who have websites as their starting point.
2. WEBSITES IMPROVE YOUR BUSINESS IMAGE & IN TURN CUSTOMER CONFIDENCE
When you see a good looking website, doesn’t it inspire you or give you confidence that the business must be professional? According to the Small Business Administration, 50% of Internet sales are from new customers. Having a website significantly improves your customer reach no matter what services or products you offer.
3. THE WORLD IS 24/7 NOW
A website will allow your business or organisation to be open 24 hours a day, 7 days a week, 365 days a year. Having a website is the equivalent of having someone working around the clock. This way you can capture more customers and provide better customer service.
4. BUSINESSES EARN HIGHER REVENUE.
Having a website generates 39% more revenue for your business – around £700,000 more per year in sales than small businesses not online. (According to Small Business Administration)
5. YOU’RE IN CONTROL
Since websites we create for you use a friendly system called WordPress, it’s easy enough to manage content yourself. You can easily:
- Change or edit text copy
- Photo and/or graphic updates
- Upload blog posts
- Change to pages/adding further pages
- Changes to products or services
- Add/remove pages
- Add PDFs or other files
- Update or add forms
- Edit sliders
- Add promotions or special offers
