Case Study: Avis Mobile App
Avis Budget Group Brief
Avis Budget Group is one the World’s largest and most popular car rental service. They needed help delivering a mobile app that would enable customers across Europe, the Middle East and Africa book cars on the move. It needed to work on Apple iOS and Android devices.
Avis Budget Solution
DADD managed a team of designers for user experience and user interfaces, together with software developers and testers. The project was complex due to the many departments and signoffs involved and a dependency on the core web platform.
Avis Budget Results
DADD delivered a successful app that generated significant car rental sales via mobile, together with many useful customer care features for managing loyalty and bookings.
DADD did a superb job leading many teams through complex processes and motivating them to deliver against all odds.Lana Schofield