Avis Budget Mobile Case Study

Strategic Review and Launch of an App Across Europe

Case Study: Avis Mobile App

Avis Budget Group Brief

Avis Budget Group is one the World’s largest and most popular car rental service. They needed help delivering a mobile app strategy that would enable customers across Europe, the Middle East and Africa book cars on the move. It needed to work on Apple iOS and Android devices.

Avis Budget Solution

DADD reworked the mobile app strategy to provide a more intuitive user experience, to listen and react to customer feedback, make it multi-lingual and support addons. Finally, to make the shopping experience work seamlessly across mobile and web

Avis Budget Results

DADD delivered a successful app that generated significant car rental sales via mobile, together with many useful customer care features for managing loyalty and bookings.


DADD did a superb job leading many teams through complex processes and motivating them to deliver against all odds.
Lana Schofield

Product Owner, Avis