Case Study: Avis Mobile App
Avis Budget Group Brief
Avis Budget Group is one the World’s largest and most popular car rental service. They needed help delivering a mobile app strategy that would enable customers across Europe, the Middle East and Africa book cars on the move. It needed to work on Apple iOS and Android devices.
Avis Budget Solution
DADD reworked the mobile app strategy to provide a more intuitive user experience, to listen and react to customer feedback, make it multi-lingual and support addons. Finally, to make the shopping experience work seamlessly across mobile and web
Avis Budget Results
DADD delivered a successful app that generated significant car rental sales via mobile, together with many useful customer care features for managing loyalty and bookings.