Daily Mirror Newspaper Sales Promotions

Case Study Customer:

Daily Mirror and Sunday Mirror (on behalf of Traders Bazaar)


  • Do a strategic review on how to increase newspaper sales then deliver the solutions proposed


  • The review led to the conclusion that marketing promotion run nationally to entice sales through giveaways with participating providers.
  • Design and deliver the fulfilment for newspaper group for campaigns to promote: cheap stays at B&Bs, 2 for 1 takeaways, Beauty Deals and Free Swimming Courses to help sell more copies of newspapers.
  • Provide a registration page for relevant partners such as Bed and Breakfast accommodation owners to list themselves as part of the promotion.
  • Provide a consumer/reader landing page with information on the promotion including all graphics and a search directory so visitors could look up a place near their desired destination.
  • Give regular analytics on the success status of the campaign and manage live entry changes as demand books up available rooms.
  • Created two websites in WordPress. One for the registration by participating partners and another for readers to claim
  • Put reader promotion site live early with a holding page to kickstart search optimisation with google
  • Designed and delivered a database to hold the registrations
  • Designed all visuals/graphics
  • Live for newspaper team review and sign-off 3 days before campaign live date


  1. Tens of thousands of visits, with 30% repeat visitors
  2. Highly engaged audience/readers
  3. Significant incremental sales for all partners such as Bed and Breakfast establishments and Takeaway companies in a time of recession
  4. Newspaper sales generated as readers collected vouchers to redeem offer


We’ve worked together on many strategic and tactical campaigns promoting hotels, swimming courses and beauty spas. DADD’s strategy brainstorm and review process, 24/7 responsiveness, creative talents and understanding of the promotions industry is second to none.

Guy Barber

Founder, Traders Bazaar

Daily Mail Swimming Campaign
Beauty Guild Promo
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