Case Study Customer:

Daily Mirror and Sunday Mirror (on behalf of Traders Bazaar)

Brief:

• Do a strategic review on how to increase newspaper sales then deliver the solutions proposed

Solution:

• The review led to the conclusion that marketing promotion run nationally to entice sales through giveaways with participating providers.
• Design and deliver the fulfilment for newspaper group for campaigns to promote: cheap stays at B&Bs, 2 for 1 takeaways, Beauty Deals and Free Swimming Courses to help sell more copies of newspapers.
• Provide a registration page for relevant partners such as Bed and Breakfast accommodation owners to list themselves as part of the promotion.
• Provide a consumer/reader landing page with information on the promotion including all graphics and a search directory so visitors could look up a place near their desired destination.
• Give regular analytics on the success status of the campaign and manage live entry changes as demand books up available rooms.
• Created two websites in WordPress. One for the registration by participating partners and another for readers to claim
• Put reader promotion site live early with a holding page to kickstart search optimisation with google
• Designed and delivered a database to hold the registrations
• Designed all visuals/graphics
• Live for newspaper team review and sign-off 3 days before campaign live date

Results:

1. Tens of thousands of visits, with 30% repeat visitors
2. Highly engaged audience/readers
3. Significant incremental sales for all partners such as Bed and Breakfast establishments and Takeaway companies in a time of recession
4. Newspaper sales generated as readers collected vouchers to redeem offer