The Emerging Payments Association is a professional membership association and they provide companies in the financial sector with expert resources, conferences and networking to drive the industry forward. They wanted a membership website that brought all of this together.
- DADD scoped out the full business case for a membership website and event upgrade package to Money2020, the biggest global financial conference. Creating the value proposition and marketing plan to launch in two weeks from GO. We also created a directory for the members association.
Outcomes: Significantly improved the membership offering
- DADD guided the executives through a brainstorm of features and user experience required
- WordPress was used as the CMS with plugins to enable the membership registration, private areas and public blogs
The Emerging Payments Association now has an engaging website to share news, views, events and resources that has driven more retention and new member growth.