Brief:

The Emerging Payments Association is a professional membership association and they provide companies in the financial sector with expert resources, conferences and networking to drive the industry forward. They wanted a membership website that brought all of this together.

Solution:

• DADD scoped out the full business case for a membership website and event upgrade package to Money2020, the biggest global financial conference. Creating the value proposition and marketing plan to launch in two weeks from GO. We also created a directory for the members association.
  Outcomes: Significantly improved the membership offering
• DADD guided the executives through a brainstorm of features and user experience required
• WordPress was used as the CMS with plugins to enable the membership registration, private areas and public blogs

Results:

The Emerging Payments Association now has an engaging website to share news, views, events and resources that has driven more retention and new member growth.