Case Study Customer:

Giving Africa (a UK charity)

Brief:

• Provide a content management system, so all members of the leadership team and interns are able to easily maintain the content about the charity’s work.
• Deliver a social media strategy to grow awareness of the charity’s projects.
• Offer events management.
• Provide Paypal integration for selling tickets, merchandise and other products.
• Train the team.

Solution:

• Rebuilt the entire site in the latest version of Joomla, a very user friendly content management system that provides multi-level roles so you can divide the responsibilities of who can access different areas of the site.
• Created new Giving Africa cover page and profile graphics for Facebook.
• Consolidated social media strategy with a scheduled approach to ease workflow that is more challenging in a volunteer environment.
• Visit the Giving Africa website and follow the links for facebook, twitter etc

Results:

1. Website became more stable and secure.
2. Team was able to easily maintain the content.
3. Facebook traffic grew significantly, along with Twitter and web traffic.
4. Charity was able to focus more on the projects and less on technology.