Google shares how impatient we all are when browsing mobile websites

Chris Dadd, Director
19 Oct 2016
Google recently benchmarked 316 mobile sites in travel, retail and finance across Europe to help advertisers better understand the best practices in mobile UX and site speed. In their research they looked at usability and speed, as these factors since they’ve discovered 48% of consumers expect less than 1 second page load.
Google’s research discovered 90% of people say they’ll leave a mobile website if they can’t find what they’re looking for right away.
User Experience European Top 20

Google’s Top 20 Sites in Travel, Retail and Finance

“48% of customers expect your page to load in under 1 second”

Want to read the full Google mobile user experience reports?

Here are the direct download links to the 3 research reports covering travel, retail and finance.

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