In Deloitte’s recent mobile consumer study, it’s clear we are a nation of addicts. With 81% of the UK owning a smartphone, here are my top 5 takeaways:

  1. 81% use their phones whilst watching TV. [CD] I’m guilty are you?
  2. 34% check their phones in the middle of night. [CD] Yes, and then I can’t easily get back to sleep!
  3. Mobile browsers are preferred over apps for shopping and 50% of consumers prefer mobile browsers for searching for products. In fact, most consumers only have 20 apps or less installed. (see pg 48) [CD] I have 160 apps on my phone. I create mobile friendly websites for my clients – visit DADD for more info and 20% off.
  4. Millenials prefer laptops over tablets. [CD] Me too even though I’m only a millenial in spirit
  5. Smartphones are used as the preferred device over tablets and laptops for checking social networks, voice calls over the internet, playing games, taking photos and recording video. [CD] Me too. I also love smartphones for hiking with Viewranger and checking on my linkedin updates.

I highly recommend downloading and reading it (if you’re not driving and reading this!). Click here

For now, it’s time for me to sleep and leave my phone alone!!!

Thanks Deloitte.