Chris is a highly informed business leader who is comfortable working across all disciplines and sectors.  He joined Softools to bring the commercial acumen that as a growing tech business we needed but lacked, and during his time he contributed to all aspects of the business from strategic planning and product design to front end sales and marketing.  His knowledge combined with his constant enthusiasm, wit and creativity gave our team the confidence needed to go after one of the fastest growing tech sectors today.

DADD really cooked up a great plan to get my website found fast by customers. My original web developer failed to understand Google search results and SEO. Chris redesigned my site and now people can find my customers’ testimonials and the catering services I offer across Berkshire, Buckinghamshire, Hampshire and London.

Jamie Lloyd-Cox,  Jamies Catering

Full case study here

DADD initially rescued me for a campaign earlier this year when my web development company went AWOL and took the keys to our marketing agency’s work. With only 48 hours to go, DADD leapt into action, took control of the situation and delivered a very successful result for my newspaper client. Since then, we’ve worked together on campaigns promoting hotels, swimming courses and beauty spas. DADD’s 24/7 responsiveness, creative talents and understanding of the promotions industry is second to none.

Guy Barber, Traders Bazaar

Full case study here

As an interior designer, it’s essential for me to showcase my brand values of contemporary, affordable interior design. DADD took my brief that was as basic as “I want my logo and website to look contemporary, but I can’t describe what I want it to look like until I see it.” With lots of iterations over possible styles for fonts, colour mixes and layouts, DADD read my mind and delivered something that has become my business card, stylish postcard brochures and digital website in weeks. I’ll be going back to ask him for my mobile site and SEO soon I’m sure.

Shirley Goodgroves, Real Interiors UK

Full case study here

My scuba diving school needed a fresh image to attract more students as the local competition has increased. The website design needed to cover all aspects of course information and be an ecommerce shop for my customers to pay for courses and rental gear.  DADD didn’t have a ‘padi’ about my ever changing requests for logo design, website tweaks and teaching my team how to use the WordPress editor. In fact, I loved my lobster logo so much I put it on my gear van, His A5 leaflet design was superb, so I had 5000 printed immediately.  Then I commissioned DADD to sort out my listing position on google and he had me on page 1 for all the terms I wanted within 2 weeks, saving me a fortune in time and money on Adwords and directories.

Martin Crew, 5* PADI Scuba Diving Instructor and MD of Scuba Crew

Full case study here: https://dadd.tv/2012/09/06/scuba-crew/

I was introduced to DADD in 2011 through a trusted friend who was President at FirstData and now runs a boutique advisory business called anthemis edge. He jumped into helping our charity with both feet and aside from raising funds by climbing Kilimanjaro, his ongoing digital marketing guidance has been phenomenal; sorting out our design, web development (in Joomla) and social media so we can focus on our charity’s purpose, which is to educate children all over Africa to help eradicate poverty.

Craig Goldblatt, Founder of GivingAfrica.org 

Full case study here: https://dadd.tv/2012/09/06/giving-africa/

Read all DADD’s testimonials.

Astute, creative and innovative. That sums up my experience of working with Chris. He did an excellent job chairing the 5th Mobile Commerce Summit Asia 2012 in Singapore peppering the summit with his expert analysis, adding value and helicopter insight for everyone to appreciate. His engaging personality is contagious, especially apparent when he conducts workshops as he easily gets the whole class lively and active. I will personally recommend him highly as a chairman and workshop/facilitator.”

Herman Zaidin, Conference Director, Neo-Edge, Singapore

I knew Chris at the 5th Mobile Commerce Summit Asia in Singapore (I was one of the invited speaker). Chris is a well organized professional with deep understanding of Mobile Commerce, CRM and Marketing. I very much enjoyed Chris’s chairing of the event, his ability to maximize the contribution of different speakers and his own explanations and opinions regarding the discussed topics. I would recommend Chris as a brilliant event chairman and as great senior professional in the fields of Mobile Commerce and Marketing.

  Dr Tamer Keshi

Chris was the perfect choice as chair for the inaugural Mobile App World conference. His entertaining and lively approach kept the day running to time and maintained a high interest level throughout. Chris’ knowledge of the mobile industry and of our speakers was obvious to all, and his ability of being able to ask the right question at the right time ensured the audience was kept engaged at all times.

Shaun Pinney, Director, Mobile App World, Nov’10

I have enjoyed working for Chris over the last year – his management style is both challenging and inspiring. We have worked on a number of key strategic change projects. Chris’s visionary and creative thinking consistently challenges the status quo, driving £m business results. Chris is an innovative individual and combines this with attention to detail and a passionate voice of the customer. Chris is a motivational leader and his empowerment and strong mentoring has enabled our team to design and deliver superior customer journeys every time.

 Kate Frankish, Senior Propositions Manager m-CRM, RBS, May’10